Industry

FMCG

Client

Woerle X Unique Fessler

Woerle: 1889 Anniversary Book

Main Project Image
Main Project Image
Main Project Image

Crafting a heritage story through authentic regional connections

We developed an anniversary book for Woerle that goes beyond company history. The challenge: creating an authentic narrative that weaves together family heritage, regional recipes, and personal stories collected from employees, farmers, and local chefs - all connected through generations of cheese-making tradition in the Salzburg lake region.

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #2
Large Project Gallery Image #2
Large Project Gallery Image #2

Bringing Tradition to Life The book combines carefully researched historical content with contemporary design elements. Through personal stories and recipes passed down through generations, we created an authentic portrait of a family business deeply rooted in its region. The high-quality production values - from paper selection to printing techniques - reflect Woerle's commitment to craft and excellence.

Moving beyond standard anniversary publications, the book serves as a lasting document of regional food culture and family business values. It connects past and present through authentic voices, creating a genuine reflection of Woerle's role in the community over five generations.