Industry

Antennas and antenna systems

Client

PIDSO

Brand Identity & Branding

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Main Project Image
Main Project Image

Elevating an Austrian tech pioneer's global brand presence

PIDSO, a hidden champion in antenna systems and radar technologies, needed a brand identity that reflected their technical excellence and global reach. Our task: developing a brand system that communicates their innovative spirit while maintaining their Austrian engineering heritage. The focus was on translating complex technical expertise into clear, meaningful brand messaging.

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Building Connections Through Brand Identity > The new brand identity centers on the concept of "connecting values" - reflecting both PIDSO's technical expertise in connectivity and their commitment to human relationships. We developed a visual system that balances technical precision with approachability, using a clean design language that works across global markets.

The rebranding has given PIDSO a cohesive visual presence that matches their technical innovation. From communication materials to digital touchpoints, the new identity system helps position them as a global technology leader while maintaining their Austrian engineering roots.