Elevating an Austrian tech pioneer's global brand presence
PIDSO, a hidden champion in antenna systems and radar technologies, needed a brand identity that reflected their technical excellence and global reach. Our task: developing a brand system that communicates their innovative spirit while maintaining their Austrian engineering heritage. The focus was on translating complex technical expertise into clear, meaningful brand messaging.
Building Connections Through Brand Identity > The new brand identity centers on the concept of "connecting values" - reflecting both PIDSO's technical expertise in connectivity and their commitment to human relationships. We developed a visual system that balances technical precision with approachability, using a clean design language that works across global markets.
The rebranding has given PIDSO a cohesive visual presence that matches their technical innovation. From communication materials to digital touchpoints, the new identity system helps position them as a global technology leader while maintaining their Austrian engineering roots.