Creating a brand and experience platform for Europe's payment pioneers.
P19 emerged as a vital initiative to connect banking innovators, fintech pioneers, and industry leaders in the payment sector. Our task encompassed developing the complete brand architecture and creating immersive event experiences. The challenge: transforming complex financial topics into engaging, future-forward brand moments that inspire collaboration and innovation.
From Brand Essence to Physical Experience
Building on the motto "Payment empowers Innovation," we developed a comprehensive brand identity that reflects P19's pioneering spirit. The design system adapts across all touchpoints - from digital platforms to event spaces. For the annual Payment Festival, we transformed traditional conference formats into dynamic experience spaces, hosting over 500 industry leaders in carefully crafted environments that encourage interaction and knowledge exchange. The brand system and event concept have established P19 as a leading platform for payment innovation in Europe. Through strategic design decisions and immersive experiences, we helped create spaces where traditional barriers dissolve and new collaborations emerge