For LEDVANCE's sustainable lighting solution Everloop, we developed an interactive game that transformed the technical aspects of wiring into an engaging puzzle experience. The challenge: creating a game mechanic that would resonate with electricians while highlighting product benefits. Through gamification, we connected professional expertise with entertaining gameplay.
Gaming Meets Technical Know-How! The browser-based game challenged players to solve wiring puzzles across four levels, each containing 24 challenges. Players could compete individually or in teams, with shorter cable paths yielding higher scores. We integrated professional elements familiar to electricians while maintaining accessibility for all players. The game was supported by targeted social media communication and attractive prizes.
The campaign successfully merged technical product features with engaging gameplay mechanics.
Through platform-specific communication on LinkedIn, Instagram, and Facebook, we reached different audience segments with tailored messaging. The combination of competitive gaming elements and professional relevance created sustained engagement with the Everloop brand message.