We developed an integrated marketing campaign showcasing LEDVANCE's lighting solutions in a targeted, optimal environment. The challenge: creating compelling narratives and visuals that resonate across diverse markets while maintaining consistent brand messaging. Our approach focused on four key application areas: office, sport, industry, and outdoor lighting.
The campaign centered around the message "Lighting Up Tomorrow," emphasizing LEDVANCE's commitment to innovative, sustainable lighting solutions. We developed a comprehensive visual system starting with a distinctive key visual, which we then adapted across four application scenarios. This modular approach enabled consistent yet flexible storytelling across markets while addressing specific sector needs.
Creating clarity: one global message
The campaign materialized through various touchpoints - from POS materials to digital channels, and from print collateral to animated content. Each element was carefully crafted to maintain visual coherence while delivering specific technical information. By balancing emotional appeal with practical product benefits, we created a campaign that resonated with both distributors and end-users across global markets.