Industry

Lighting | Renewables

Client

LEDVANCE DACH

Solutions for Industrial Applications

Main Project Image
Main Project Image
Main Project Image

LEDVANCE asked us to develop a B2B campaign for the DACH region that would speak to both electricians and industrial decision-makers.

The focus: making technical product benefits and efficiency gains easily understandable for different audiences. We developed distinct communication paths for five application areas, from warehouse lighting to extreme environments.

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Large Project Gallery Image #1
Large Project Gallery Image #1
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Large Project Gallery Image #2

We structured the campaign around practical applications and user needs. For technicians, we emphasized installation features and technical specifications. For industrial customers, we focused on efficiency and sustainability benefits. A monthly product highlight helped maintain continuous market presence while allowing in-depth exploration of specific solutions.

The modular content system enabled efficient adaptation across channels - from multilingual product flyers to digital platforms. Each touchpoint was designed to provide relevant information for its specific audience, helping LEDVANCE maintain consistent communication while addressing diverse user needs in the DACH market.